What is a core fan?
First, it’s important to understand why you need to worry about converting clients into core fans. Core fans are the kinds of clients that trust your judgment. They pay you promptly and always appreciate your hard work. Core fans tell their friends and business contacts about your work, brag about your design to everyone they can, and can’t stand to have anyone else do their design work.
In short, core fans bring in more money and more work.
Who doesn’t want that!?
excerpts from: http://graphicdesignblender.com/from-client-to-core-fan
— — — — — — — — -
This article made me reflect on my past clients and realize that I have done a pretty good job of creating core fans without even realizing it. I pride myself in being completely professional when it comes to client relations and I think it pays off. I hear too many folks complaining about designers who start a project and disappear. I never want to be that person. I try my best to reply to emails no later than 1 business day. I make myself available at unconventional times when needed. I do my best to go the extra mile and give a level of customer service that I would want to receive on the other end. These things come innately to me but even if it doesn’t for you — it would go a long way for you to focus on the service as well as the design. However, remember everything with balance. Never bend over backwards and break your back in the process.